Snickers Workwear - how did it all start?

Snickers Workwear is one of the most recognizable and valued premium brands on the workwear market. But what is behind the company's success and why are we so eager to buy its products?

You can also create with anger!

The history of this brand dates back to 1975 and has its origins in Sweden. There he lived and worked as an electrician named Matti Viio, a Swedish man of Finnish descent. During this period, the development of technology took its toll in all areas of life. Matii observed that people worked with different methods or other tools. However, he did not like one thing where the modern approach to the subject simply did not exist - it was the concept of workwear.

Working and protective clothing, although meeting the basic conditions, was simply tiring in those days. Impracticality and lack of comfort was the norm. A reality that clearly disturbed the modest electrician. So he decided to act on his own.

Matti started looking for good and right solutions. Knowing his specific needs, he came up with several practical solutions that made his work easier. Unfortunately, his vision was not appreciated by the clothing manufacturers. Why? Mostly for completely non-business reasons. The social group of manual workers and laborers did not have much respect among others, so their needs were not taken care of. One day, Matti's patience just ran out. As he later admitted in one of the interviews - “One day I came back from work and I just designed my own clothes for work. It was my form of protest against the producer industry. I wanted to show them that ordinary workforce has its honor and, above all, knows its needs at work. Just like any other social group, we wanted respect "

This is how Snickers Workwear was born.

Great brand today

The name of today's hero comes from the Swedish word snickare, meaning "carpenter". Matti Viio started the revolution with small innovations - a tool vest or pocket bags (which we know until today). The company follows Matti's trail to this day, providing us with modern technologies enclosed in a professional, yet simple and durable Scandinavian design. Further benefits came after merging with the Hultafors brand - a top manufacturer of work tools. Currently, Snickers Workwear is one of the market leaders, whose products can be obtained in 24 countries around the world.

Check out our Snickers workwear offer!